PHOTOGRAPH BY: FLIP NICKLEN
SEPTEMBER 1992—DOLPHINS IN CRISIS
I love traveling and I find that National Geographic has some of the most beautiful and inspirational images from across the world. I found the photo above on National Geographic’s site. Here is a brief explanation provided by National Geographic on what this cover’s focused topic was.
“A pair of Atlantic spotted dolphins hovers in the clear waters of the Bahamas in Flip Nicklen’s cover photograph. In the decade before the accompanying article was published, millions of the intelligent marine mammals were drowned in nets or poisoned by polluted waters. Though only limited dolphin fishing occurs today, they continue to be threatened by commercial fishing for other species.” –
I choose this photo to analyze the use of typography in design. Here we can spot at least two typefaces in use which help contrast and make the design more appealing to the eye. Below are my analysis of the type typefaces that I chose to break down.
Typeface 1 Oldstyle
Using this type of typeface makes since to use as a heading because it ranks very high on the readability scale. I would even say that it is Times New Roman. Oldstyle has vertical stress on capitalized letters like we see on the O with the orange line drawn through the top of it. The serifs on the letters are horizontal and there is little thick to thin transitions or contrast on the strokes.
Here is a shot from a word document that I created to compare the Times New Roman font in word with the NATIONAL GEOGRAPHIC title in the magazine cover…
I added some changes on the character scaling in Word as well which helped to match the more narrow look of the title.
Typeface 2 Sans Serif
This second typeface is obviously sans serif. There are no serifs anywhere to be seen and absolutely no thick to thin transitions in the strokes. There is no stress on the O compared to the Oldstyle typeface that was analyzed in the above image. These two typefaces are great partners because there is a serif matched with a sans serif typeface. Even the smaller font is sans serif which causes the contrast of the Oldstyle to really make its appearance on the page. It isn’t overwhelming and it is very neat and organized to the eye.
Here you can match up the difference between the two serif and sans serif typefaces. Oldstyle matched with Sans serif. The pair go great with one another because it adds contrast with the main heading of the page which is the National Geographic title and the sub headings and body copy of the cover go with sans serif.