Creative Ad Project Final for Canon Printers

Canon Print

For this weeks final project I decided on Canon’s printers because I love photography and I often print my work on with them. I love the way they turn out and it brings my photos to life! For my creative ad I decided on the idea that as the girl looks at the pictures on her desk, it takes her back to the place she took the picture. It really gives her imagination life again and recreates that moment. That was my ultimate goal/message of my ad.

Picture of mountains

Magazine Ad

My fonts are Canon and Calibri and I found these two images on the web but I didn’t write down the URL’s so I couldn’t tell you the exact location. But they are found on Google. Unfortunately I didn’t take them myself. Maybe one day!

Here is the ad that I created in Photoshop that is made for TV so it had different dimensions …

canon picture

TV Ad

In summary, I really loved coming up with ideas and doing my best to get my creative mind going. I know as I work more with my ideas the better they will get. This was a really fun assignment and I look forward to more projects like this.

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Icon Set Final Project

Icon Set Update

Last week I was doing an assignment that required me to create an icon set. And it was also my first time using Adobe Illustrator. I learned a lot and I got some amazing feedback from my fellow class mates. My icon set had to relay a single message and no text, gradients, drop shadows, pixels, raster effects where allowed. I decided to do bugs!

icon

Bee icon

I originally had all the legs, antennas and stingers set to square but after some amazing feedback I changed them to be round which I like a lot more.

icon

Mosquito icon

I used simple primary colors for my icons because I felt that reds, blues and yellow were perfect to add to the collective message if my little bugs.

icon

ladybug icon

I also added two more legs to by ladybug since I originally only had four. I think it helped to bring the image together a lot better.

icon

lightening bug icon

I also rounded the ends of the lightening bug’s light beams to bring the roundness together.

In conclusion I learned that unison is key when trying to define and create an icon set and that color and shape are also critical parts to the formula. I know that my bugs are very simple and I’ve been some beautiful icon set examples on the web. I’ll have to continue sharpening my skills!

My First Ever Adobe InDesign Magazine Spread

Blessings of the Temple Magazine Spread

I was very excited this week because we had the chance to update and tweak last weeks assignment of making a magazine spread. This was my very first time creating one and it was such an awesome learning experience for me. I had the chance to use all the wonderful design principles that I’ve been using throughout the COMM 130 course thus far. These principle include typography, color, and photography. Along with that, my target audience was mainly LDS individuals LDS Conference goers but I also would like to think that anyone could read this article and feel the love that Christ has for them and how amazing Temples are. But for know lets get started!

Main Page

magazine title page

PHOTO BY: ELIZABETH LIM

I struggled on this first page because originally the background image was to dark and the text melted into the image so it was difficult to see. And I didn’t enjoy the fonts for the title as much. My three fonts are Bryon Regular and Calibri Light and Felix Titling Regular. I really tried to focus on matching a San Serif typeface of the Calibri Light with the Felix Titling Serif typeface and I threw a script typeface in there to mix it up. I think it all went well together! The background image I took myself while down in Utah. It is of the beautiful Salt Lake City Temple which is also the Temple that my husband and I got married. I made the image 31% transparent so that you can easily read the text.

Page 2

For this page I used sanserif typeface Calibri Light for the main body of text and I used serif Baskerville Old Face typeface for the sub headings. I really liked how they matched together and it made the headings more unique. Again, I took this picture on the Salt Lake City Temple grounds and I used leading lines from the horizontal fence post and the beautiful purple and white flowers to lead the eye to the stone bench or rather, the center of the the image. For the colors I used the Adobe Color CC to find a good combination that I thought were good compliments to the temple garden picture. The color palate is below. I added the transparent triangles on the side to give the page a little extra interest and appeal.

color palate

PROVIDED BY: ADOBE COLOR CC

Page 3

magazine spread 3

PHOTO BY: ELIZABETH LIM

My last laid just continues on from the second page by using the same fonts and color palate. I gave it another light green transparent edge to connect the pages all together. Also, on the first page, the author of the article is in the same green color as the page corners. I added a larger quote at the top to really break up the page and give it more interest as well. Overall I loved seeing myself experiment with all the different design principles and I’m excited to see how my skills continue to grow and develop. You know what they say… “Practice makes PERFECT!”

Leading Lines, Depth of Field, and Rule of Thirds in Photography

Welcome to my blog and this week I analyzed some of the elements of photography and how they can make a photo more appealing to the eye. Leading Lines, Depth of Field and the Rule of Thirds are just some of the common rules that photographers can use when photographing landscapes, people, animals or whatever it may be… I shouldn’t call them rules because I don’t believe that photography is set by certain rules, but they act more as guidelines that you can follow if you’d like. That’s what creates unique and beautiful pictures from photographers all over the world!

Below are some professionally taken photos. I love National Geographic so the images with the headings “National Geographic Professional Photo” are from the National Geographic’s website and the images under the headings “Personal Photo” are my own personal pictures that I’ve taken with my Canon DSLR. I’ve included an original image and then a draw over that stands as an example of one of the elements of photography.

Leading Lines

National Geographic Professional Photo

National Geographic Photo

PHOTOGRAPH BY HIROKI KONDO

Here is a beautiful picture showing how powerful leading lines can be in an image. My eyes instantly follow the imaginary lines to the very center of the photo where those lines lead. As I follow those lines my eye also scan the the whole image as to get as many details out of it as possible. The lines act as a nice guidance as it leads my eyes to the end of the photo.

My draw over shows those leading lines I just mentioned above. I see more leading lines in the image but I feel like the ones I marked in red were the most dominant and free to the eye.

Personal Photo

PHOTO BY ELIZABETH LIM

I love to travel and with traveling comes resort, hotel and guest rooms. Here I just snapped a picture of the hall way in one of the hotels I stayed at. It’s a scene then I’ve seen to many times. There are also leading lines in this picture that I thought would be fun to draw out.

This is my draw over of the leading lines that I see in my hotel hall picture. My picture is no where near as interesting and mysterious as National Geographic’s picture but the element of photography just the same. The lines lead the eyes down the hall way until it reaches the white curtain windows.

Rule of Thirds

National Geographic Professional Photo

National Geographic Photo

PHOTOGRAPH BY PETER IZZARD

This next image shows the Rule of Thirds which, as a very amateur photographer, I wasn’t aware of. I was usually just centering all the objects that I was trying to highlight. Because who doesn’t want to be the center of attention right? The image above is beautiful and I’d like to think that the horse is the centered of attention but it is sharing the spotlight with the mountain in the background.

I drew the grid on this image to show the Rule of Thirds and how to use them. When a photographer uses the Rule of Thirds, the object is to align your subjects up with the intersecting lines. This gives the image more interest and I like it opens up the photo allow other subjects to be in view as well.

Personal Photo

PHOTO BY ELIZABETH LIM

I took this picture in the apple orchards that are on the campus grounds. I used the Rule of Thirds to bring attention to the flower and the bee.

Here, the grid is drawn over the image to show the that I lined up the bee with the intersecting lines. The larger flower below the bee is also in the intersecting lines which follows the Rule of Thirds. I really liked how this picture turned out. I successfully learned that my images can still turn out great even when they aren’t centered.

Depth of Field

National Geographic Professional Photo

PHOTOGRAPH BY DAG DAHLBERG

I love the Northern Lights and one day I will get to see them! But until then, this beautiful picture will have to work. There is great Depth of Field here with the mountains and the green light acts as a leading line that leads to those mountains in the background.

Here I have drawn a box around the depth of field area of the picture. The images get smaller and almost start to sink in behind the foreground which creates such a wonderful landscape.

Personal Photo

PHOTO BY ELIZABETH LIM

My husband and I had to visit the Korean Consulate in Seattle Washington and while we were there I captured this picture of the Seattle Great Wheel. But what I want to point out is the Dept of Field as the image fades in the background and lays out a nice scenic picture. I love the colors and the distant mountains.

The Seattle Great Wheel looks a lot bigger than the mountains in the background but in actual we all know that the mountains a bigger. The span of the pictures goes way back and creates a nice depth. I highlighted those mountains in the background with the red box.

Summary

In summary, all the pictures above would still be beautiful pictures even if the elements weren’t used by the photographers. But when applied it really gives that extra wow and beauty to the picture. I love photography because of the flexibility and how simple, and even complex, it can be. I know that having these tools in my toolbox will make me a better photographer.

URL for National Geographic Photos

PHOTO BY HIROKI KONDOhttp://www.nationalgeographic.com/photography/photo-of-the-day/2017/03/snow-bamboo-forest/

PHOTO BY PETER IZZARDhttp://www.nationalgeographic.com/photography/photo-of-the-day/2017/03/horse-iceland/

PHOTO BY DAG DAHLBERGhttp://www.nationalgeographic.com/photography/photo-of-the-day/2017/05/northern-lights-lofoten-islands/

 

 

 

National Geographic Cover Typography Reserve Engineering

National Geographic Magazine Cover Photo

PHOTOGRAPH BY: FLIP NICKLEN

SEPTEMBER 1992—DOLPHINS IN CRISIS

typeface2

This second typeface is obviously sans serif. There are no serifs anywhere to be seen and absolutely no thick to thin transitions in the strokes. There is no stress on the O compared to the Oldstyle typeface that was analyzed in the above image. These two typefaces are great partners because there is a serif matched with a sans serif typeface. Even the smaller font is sans serif which causes the contrast of the Oldstyle to really make its appearance on the page. It isn’t overwhelming and it is very neat and organized to the eye.

Contrast

contrast

Here you can match up the difference between the two serif and sans serif typefaces. Oldstyle matched with Sans serif. The pair go great with one another because it adds contrast with the main heading of the page which is the National Geographic title and the sub headings and body copy of the cover go with sans serif.

Owl City Album Design Analysis

Analyzing Owl City Album cover by highlighting elements of contract, repetition, alignment, proximity and color in design.

Owl City Album

Designed by Gediminas Pranckevicius

Contrast

There is great contrast in the sky created by the sun making the lighter colors fade into dark blue. Also, the whale in the water off to the left side of the pictures creates contrast against the light blue water.

Repetition

The square windows makes for great repetition on the album cover. There is also repetition between the lit and unlit windows.

Alignment

The center alignment of the title and sub title text make the design very organized and clean. I think that the tree is also leading the eyes to the album name. Also, the water has nice alignment.

Proximity

The proximity between the “Owl City” and “the midsummer station” helps the design to not look smashed together and makes it really simple, clean and easy to read.

Color

I would say there aren’t LOTS of color in this design but there seems to be an earthy theme that goes along with the intentions of the designer. Pranckevicius’ artwork often explores the struggle between man and nature by combining man-made structures with flora and fauna, all coexisting in a forced, urban manner. It follows the soft tones of nature.